Meet Jane Geek

26 11 2005

This has strong implications for memor.ia

Snippet: ” The digital home has also come to confer on women the role of chief purchasing officer of computing and entertainment gear. They’re judging the user-friendliness of computers and wireless networks just as they would stoves and refrigerators. “Last week my 11-year-old came in and said she needed a JumpDrive to transfer digital files back and forth from school, and who buys it? My wife,” says Paul Rand, chief development and innovation officer at communications firm Ketchum.”

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