2858482

20 03 2001

quote
With Hailstorm, Microsoft is doing a beautiful job of being itself. As always, they’re draping users in bountiful benefits, whether those users want them or not). That’s just what Microsoft does. They can’t help it. They come from the desktop, just like Apple comes from art and Nordstrom comes from shoes.

…and .: m e m o r i a :. comes from people’s stories.

Thanks to doc searls for this::::Doc Searls Weblog





2858369

20 03 2001

quote
Think of business as something you do with and for people. Not to them.

great stuff, as usual, from doc here::::Doc Searls Weblog





2857707

20 03 2001

quote
Emotional Tug

There’s a lot of talk about efficiency on the Web: If it’s efficient, it must be good. I reject that black-and-white view. We are still missing the boat on the richness this medium could provide…. What’s happened to the art of storytelling? Storytelling makes experience memorable. Soon, everything will be functioning identically and be really usable, but if you can’t differentiate one site from the next, that’s not going to cut the mustard either…. You’ve got to think beyond usability. You have to get at the emotional tugs. Increasingly, as technology and speed make it easy [to duplicate] features and functionality, the only thing that will differentiate yours from all the other products on the market is its emotional brand.

from this:::Darwin Online – Creative Tension – WEB DESIGN