2087661

23 01 2001

quote:

Web designer Jeffrey Zeldman makes a crucial distinction about those who use this medium. He says there are three very separate groups with different goals and attitudes:

Viewers who would rather be watching TV. This group goes to the Web in search of eye candy and other audiovisual jolts. They use text only as directions to the next surprise.

Users who want information they can apply to their own work. They want your stats for their report, or your business plan as a model for their own. They love “hit and run” retrieval, they hate to scroll, and no one has ever built a site that they find really sticky.

Readers (a rare breed). They will actually scroll through long documents, even whole books. Or they’ll download what they find, print it out, and read it in an armchair like any other print document.

A new but growing fourth group is the listeners. Whether sight-impaired or not, they use programs that read text off the screen. As voice programs improve in quality, more people will adopt them.

Each of these groups needs a particular kind of text, and if they don’t find it on your site, they’ll move elsewhere

from here::::Effective Web Writing

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